Fragrance house

Dries Van Noten Beauty

Dries Van Noten’s story begins in Antwerp, where the fashion house was founded in 1986 after Dries Van Noten launched his first menswear collection. The brand evolved from menswear into womenswear, debuting at Paris Fashion Week in 1991 and presenting its first Paris womenswear show in 1993. Van Noten was also part of the Antwerp Six, the collective of Belgian designers associated with Antwerp’s emergence as an influential fashion center. The house’s public creative identity is associated with contrasts, counterpoint, color, texture, and unexpected combinations, principles that extend from its collections into beauty and fragrance. In 2014, the Musée des Arts Décoratifs in Paris presented Inspirations, an exhibition exploring the sources of the collections, which later traveled to Antwerp. Dries Van Noten Beauty launched in 2022 with fragrances, refillable lipsticks, and accessories. Its fragrance debut brought together an eclectic, genderless collection developed with ten international perfumers, emphasizing storytelling, garden-inspired emotion, and contradictory yet harmonious compositions. In June 2024, Van Noten presented his final collection as creative director and stepped down while remaining involved with the house.