Fragrance house

Dsquared2

Founded in 1995 by Canadian twin brothers Dean and Dan Caten, Dsquared2 took shape after the pair studied at Parsons School of Design in New York and moved to Italy. The label began with a men’s collection, with its first runway show also dated 1995. Its identity combines Canadian iconography, refined Italian tailoring, and playful sensuality, captured in the motto “Born in Canada, Made in Italy.” Dean and Dan remain the brand’s founders and creative directors. On 19 January 2026, Dsquared2 and Staff International, part of OTB Group, renewed their licensing agreement for the ready-to-wear business after more than 20 years of collaboration. Dsquared2 entered fragrance in 2007 with He Wood, a scent concept inspired by the Canadian forests associated with the founders’ origins. She Wood followed in 2008, forming the brand’s first fragrance line with He Wood. The Wood naming family later expanded to include Wood Pour Homme, Wood Pour Femme, Green Wood, Red Wood, 2 Wood, and Original Wood.