Fragrance house

Duduar

Duduar Milano was created in 2024 as a spin-off of the Jupilò Roma fragrance brand and made its official debut at Esxence in 2025. Its identity draws on Milan’s fashion and youth trends, giving it a younger, urban-oriented character distinct from its Rome-based parent. Lorenzo Zaccheo is identified as Duduar Milano’s creator and as the creative figure linking it with Jupilò Roma. The fragrances were created with Sofia Bardelli and other perfumers. Duduar’s olfactory range spans fruity and marine styles, gourmand elements, and concepts inspired by famous cocktails.