Fragrance house

Duke Cannon

Duke Cannon was founded by Anthony Albanese and Sam Swartz on Veterans Day in 2011. It began as a direct-to-consumer brand with the Big Ass Brick of Soap, then broadened into men’s-grooming products including body wash, aftershave, beard care, hair products, and colognes. Its purpose is to make grooming goods for hard-working men, with values including hard work, family, community, and respect for teachers, farmers, soldiers, and first responders. Its creative approach combines functionality, fun, and purpose, while its communication style is humorous and associated with a Midwestern work ethic. The brand draws inspiration from military history and donates part of its proceeds or profits to causes benefiting veterans. In November 2020, Duke Cannon Supply Company sold its business to MPP DC Acquisition, an affiliate of Main Post Partners; the founders rolled some equity into the new parent and continued with the business.