Fragrance house

Eagg

EAGG began in 2020 as a candle brand intended to bring people a sense of healing. Developed by Scentnations, it expanded into fragrance and related scent products, including handmade soy aroma candles, eau de toilette, and reed diffusers. Its name combines “each,” “heal,” and “ease” with “egg,” expressing an intention to help people heal, create emotional room, and develop new values. EAGG builds fragrances around everyday moments, giving them emotionally evocative Japanese titles and treating scent as a carrier of messages and stories. Producer, director, and designer Ayano Nakahara, formerly a writer for the scent web media SCENTPEDIA, is associated with the brand’s creative direction. Its fragrance legacy includes 星降る夜に, or Hoshifuru Yoruni, identified as a bestseller and selected for EAGG’s first cream-type perfume format. In 2026, EAGG launched OOO, its first collaboration fragrance, with model and fashion director Rina Katsuta, translating her memories of her beginnings and present-day preferences into the scent.