Fragrance house

Eau De Juice

Eau De Juice was created by Hearst Communications in August 2019 as an extension of Cosmopolitan magazine’s licensing activity. It launched that month through a partnership between LUXE Brands and Cosmopolitan, beginning with a four-scent collection and a campaign featuring Ashley Benson. The brand’s creative identity was linked to Cosmopolitan’s editorial voice through mood-based scent names and juice-box-inspired pop-art packaging developed with Brooklyn design team POWERSHOVEL. Hearst Communications is identified as the owner of multiple Eau De Juice trademark registrations, while LUXE Brands is described as the brand-development partner. Its official website presents the line as served by Cosmopolitan and shows offerings that include both body mists and eau de parfum.