Fragrance house

Eau de Moe

Eau de Moe was founded by Mohammad “Moe” Khalaf with his siblings Tariq, Hala, and Leen, and its first fragrances appeared in 2022. The project links scent with art, drawing on Khalaf’s personal experiences, travels, adventures, and discoveries, while its first chapter presents each fragrance as an olfactory tribute to a loved one and an interpretation of associated memories and character. The brand’s official site now distinguishes Chapter I from Chapter II, documenting a continuing collection beyond its original family-focused presentation. Khalaf had previously founded Kajal with Ibrahim Faris in 2013 and launched its first scent in 2014; Eau de Moe followed as a more personal fragrance project shaped by family, memory, and love.