Fragrance house

ECOYA

Founded in Australia in 2004 as a specialist candle business built around natural soy wax, ECOYA was designed and made in New Zealand, drawing enduring inspiration from Australasia. It established its reputation through soy wax candles before extending its fragrance-led identity into bodycare and other home and lifestyle categories. As the business expanded beyond candles, its parent company changed its name from Ecoya to Trilogy International Limited in 2013. In 2017, Trilogy overhauled ECOYA’s range and undertook a coordinated brand refresh. On 18 April 2018, CITIC Capital China Partners acquired Trilogy International, the parent group that owned ECOYA, which was subsequently delisted from the New Zealand and Australian exchanges. ECOYA is especially associated with natural soy wax candles; French Pear is a longstanding favourite, while Guava & Lychee is its best-selling scent globally. For its 20th anniversary in 2024, the brand revisited historic fragrances and nostalgic designs in a Greatest Hits collection, including the Everyday Tin, an ECOYA classic since 2004. Its B Corp certification reflects commitments to environmental performance, social impact, ethical sourcing, and corporate transparency.