Fragrance house

Egeo

Egeo is a fragrance brand of O Boticário, with an identity centered on youthfulness, cheerfulness, diversity, self-expression, and flexibility across fragrance families and gender. Its parent company began in 1977, when pharmacist Miguel Krigsner opened a small compounding pharmacy in Curitiba, Brazil, later evolving into a cosmetics and fragrance business; a first perfume followed soon after. Egeo Dolce, created in 2007, became a commercial success and introduced the gourmand category to O Boticário’s fragrance portfolio. In 2019, Egeo On You and Egeo On Me were developed with artificial-intelligence assistance through a collaboration involving IBM and Symrise. In January 2026, Egeo Dolce Illusion offered a modern reinterpretation of Egeo Dolce, co-created with Gen Z consumers and made using DSM-Firmenich’s S’mores STT technology.