Fragrance house

Ego Facto

Ego Facto was launched in 2009 by Pierre Aulas as his own fragrance brand. Before founding it, Aulas trained at Mane in Grasse, worked for Firmenich, and established Art of Nose, an olfactory-consulting company, in 2001; his earlier development and consulting work included relationships with Thierry Mugler, Azzaro, Chloé, Balenciaga, Lacoste, Miu Miu, and Burberry. The brand was conceived around personal expression, with its original concept presenting seven fragrances as seven personalities to help people recognize themselves without smelling like someone nearby. Ego Facto debuted in France through an association with Marionnaud, with its initial seven-fragrance line reported in early 2009, and the collection was created through a collaborative perfumer model under Aulas’s direction. Its public creative language combines wordplay, cultural and artistic references, and deliberately humorous presentation. In 2016, Aulas identified Jamais le Dimanche as the brand’s bestseller in Russia. Art of Nose edits the Ego Facto site and sells its products.