Fragrance house

El Ganso

Founded in 2004 by brothers Álvaro and Clemente Cebrián, El Ganso was created around fashion that challenged conventions and expressed a relaxed, original identity. Its early style combined classic references and British influences with color, distinctive details, and an informal approach to elegance. In 2005, an encounter in Budapest led to the Jeremy Stanford for El Ganso sneakers, an early complement to its clothing, and the brand opened its first store in Madrid in 2006. International expansion began in 2011 with a first store in Paris. After an ownership return in 2018, the brand emphasized sustainability and innovation and recorded a 2020 collaboration with the Royal Spanish Football Federation. El Ganso’s fragrance work is documented as a collection: Limoncello Season, described in 2021 as its fifth fragrance, filled a gap with a lemon-focused, fresh citrus character. The Cebrián team was involved in its concept, packaging, and scent development.