Fragrance house

El Nabil

Established in 2006, El Nabil frames its fragrance identity through a meeting of French craftsmanship and Middle Eastern traditions, drawing on oud, musk, amber, and rose. Its founder travelled internationally to source raw materials from Cambodia, the Maghreb, East Africa, Ethiopia, Indonesia, Bulgaria, and Madagascar. The house’s philosophy centers on accessible fragrance and French expertise. A 5 ml alcohol-free roll-on/extrait format was introduced as a bestseller and strengthened brand recognition. In 2025, EL NABIL evolved into Maison El Nabil through a complete rebranding that introduced a new identity, collections, and fragrances. Its fragrance legacy includes Royal Gold, presented as a unisex gourmand-oriental bestseller with more than 50 million bottles sold worldwide.