Fragrance house

Elegant Touch

Elegant Touch is a London-developed nail-care and false-nail brand associated with King’s Road in Chelsea and an accessible, salon-inspired approach to nail beauty. By 2013, its range included design nails, glitter nails, nail wraps and nail-art products, extending beyond basic artificial nails. Elegant Touch operated within Original Additions, which was sold by LDC to PDC Brands in a transaction that closed on April 4, 2016. PDC Brands had evolved from Parfums de Coeur, founded in 1981 with roots in affordable fine fragrance, into a broader beauty, personal-care and wellness platform by 2015. In August 2026, PDC Brands changed its corporate identity to Arthēa, while Elegant Touch remained a consumer-facing brand.