Fragrance house

Elements of Fragrance

Elements of Fragrance is a UK fragrance company whose business combines multi-brand manufacturing and distribution with its own Elements of Home collections and bespoke white-label ranges. The company behind the brand was incorporated in England on 9 October 2020; initially registered as Love Potion Ltd, it became Enchanted Love Ltd in November 2020 and adopted the Elements of Fragrance Limited name on 28 October 2022. Its creative and commercial focus is home fragrance, spanning the premium and Colours collections, licensed ranges, inspired fragrances and wellness-oriented scents. The Elements Eau de Parfum range comprises 20 fragrances inspired by well-known perfumes and aftershaves. Its 2026 public identity combines designer-inspired Eau de Parfums and home fragrances with a Wellness Collection intended to support mood and wellbeing.