Fragrance house

ellehome

ELLE HOME is an interior-decoration and home-fragrance brand presented as part of the ELLE DÉCORATION network and the wider ELLE identity. Its character is framed around a relaxed spirit, contemporary homes, and ELLE’s Parisian roots. The parent brand was founded in France on 21 November 1945 by Hélène Lazareff, with an editorial concept combining fashion and beauty with practical advice, news, and culture. ELLE later expanded from media into non-media licenses, including decoration and other consumer-facing extensions. On 14 February 2019, Lagardère sold most of its French magazine titles, including ELLE and its extensions, to Czech Media Invest, while retaining ownership of the ELLE brand and granting CMI an exclusive French license in France. Lagardère states that it owns ELLE and ELLE DÉCORATION and manages worldwide non-media licensing through Lagardère Active Enterprises. In 2025, ELLE marked 80 years of history. ELLE HOME’s visual and digital identity was developed with art director Elisa Rochon alongside ELLE DÉCORATION and New Deal.