Fragrance house

Embark

Embark is an Indian fragrance brand founded by Varsha Dalal and Sejal Kapashi. Divine Cosmetics LLP, founded in 2016 by Varsha Dalal, launched Embark’s fine fragrances for men and women in February 2018; the brand was conceptualized and manufactured in India. Owned and operated by Divine Cosmetics LLP, Embark combines its Indian origin with an international luxury-fragrance orientation and a focus on confidence, individuality, and accessible premium perfume. Its launch story and “Own Your Own” campaign centered on young consumers’ self-expression. In 2021, Embark introduced My Journey For All, a gender-neutral fragrance collection that moved beyond separate men’s and women’s positioning. My Dream for Her later received the ELLE Beauty Awards 2023 People’s Choice Award for Most Liked Fragrance of 2023.