Fragrance house

Emirates Pride

Established in 2011, Emirates Pride began with a single Dubai branch focused on import and export before developing oil fragrances and other Arabic fragrance products. The Emirati fragrance house combines Emirati heritage and traditional craftsmanship with contemporary fragrance creation, with the stated aim of representing UAE culture and Arab lifestyle while communicating a “Made in UAE” identity to an international audience. Its Heritage Collection uses fragrance to narrate UAE history and cultural memory, while Caballo Maroon was among the brand’s bestsellers by 2022; that year, Maroon Intense was introduced as a stronger version and an 11th-anniversary fragrance. In January and February 2026, Emirates Pride launched Future Bakhoor and Future Oud internationally, using headspace technology to present oud and bakhoor as wearable perfumes rather than materials burned in traditional rituals.