Fragrance house

Emma S

Emma S is a Swedish skincare brand founded by former supermodel Emma S. Wiklund. Its origins span 2009–2010, when Emma Wiklund developed the brand with Nora Larssen after returning to Sweden from a modeling career shaped by frequent travel, makeup, and long working days. Skincare remains its primary focus, with the brand emphasizing routines, ingredient selection, formulation, fragrance, packaging, and independent efficacy studies. An early milestone was its enzyme peel, among the first products in the range; Apoteket describes Emma S as one of the first skincare brands to place this type of AHA/BHA peel on retail shelves for consumers. Around Emma Wiklund’s 50th birthday in 2018, the brand added a collection for women aged 50 and over.