Fragrance house

Emor

Emor is a British luxury perfume brand based in London, founded in 2012 by Mr and Mrs More. Its name was formed by rearranging the founders’ family name, and their concept grew from more than two decades of experience in the perfume industry and a view of fragrance as a medium for deep personal connection. Emor develops concept-based collections for both men and women, exploring social, cultural, perceptual, natural, and physiological themes. The brand is especially associated with its numbered London Oud collection. London Oud No. 7, documented as a 2019 fragrance, follows a woody-oriental style built around saffron, sandalwood, and oud.