Fragrance house

Empire Fragrance

Empire Fragrance emerged in 2016 as a licensed fragrance extension of Fox’s television series Empire, created by Simon James London in partnership with Twentieth Century Fox Consumer Products. Its identity drew on the Lyon family and the show’s hip-hop entertainment setting, extending the series into fragrance. Simon James London served as the marketing company behind the brand and is listed as its parent company. For the launch, creative director Simon Peek translated the show’s luxury, street swagger and bravado into gold-toned, jeweled packaging marked by an Empire E pendant. The defining 2016 collection comprised Lyon’s Truth for women, inspired by Cookie Lyon, and Lyon’s Legacy for men, inspired by Lucious Lyon. Lyon’s Truth is a floral-oriental fragrance combining blackberry and plum with rose, vanilla orchid and violet, while Lyon’s Legacy is an aromatic fougère built around citrus, lavender, clary sage and geranium, with amber, vanilla, tobacco leaf and suede.