Fragrance house

enchanteurchic

Enchanteur launched in Malaysia in 1989 as a French-inspired fragrance and toiletries brand for women. Its identity combines fine fragrance with romance-oriented personal care, and its fragrance concept includes floral aromas. The brand’s range spans perfumes and fragrance-infused body-care products, including Enchanteur, Enchanteur Chic, and Enchanteur Luxe. At company level, Actis and Standard Chartered Private Equity co-led a 2004 management buyout of Unza Holdings before Wipro acquired Unza in 2007. Enchanteur is currently presented as one of Wipro-Unza’s key brands in Malaysia. Within its fragrance offering, Enchanteur Chic is a subrange with fruity and floral Eau de Toilettes, while Enchanteur Luxe is an Eau de Parfum collection.