Fragrance house

Engage

Engage was launched in India by ITC’s Personal Care Products Business on 22 May 2013 as a range of couple deodorants for men and women. Its launch identity centered on “Playful Chemistry,” expressed through paired men’s and women’s fragrances and linked packaging. Created as an ITC brand, Engage expanded beyond deodorants into cologne sprays and internationally designed perfume sprays for men and women. Engage ON, introduced in 2017, was its first pocket-perfume range, followed that year by Engage ON+ premium perfumes for women; ITC reported in 2018 that the ON+ slider-flip format was supporting continued consumer traction in fragrancing products. Engage L’amante marked a move into premium fragrances and later included a perfume-pen format through L’amante Click & Brush. On 10 January 2023, Engage introduced One Soul, its first gender-free fragrance, extending its earlier him-and-her positioning toward inclusive grooming and gender-fluid identity.