Fragrance house

Enrique Iglesias

Enrique Iglesias is a fragrance identity associated with the music persona of the singer-songwriter, who first became prominent in 1995. Before introducing a fragrance of his own, Iglesias was the face of Tommy Hilfiger’s True Star Men, announced in February 2005. On January 27, 2014, Coty announced a partnership with Iglesias to develop a worldwide line of signature fragrances, and Adrenaline launched that year as his first fragrance, developed with Coty. In discussing Adrenaline, Iglesias said he wanted substantial control over the perfume and chose its name because it represented the aroma. The fragrance line is documented as a Coty partnership and licensing venture, with four releases recorded from 2014 to 2015. Adrenaline is the clearest fragrance example in the documented story: contemporary reporting identifies it as Iglesias’s first fragrance and the starting point of the planned line.