Fragrance house

Epichron

Launched in 2024, Epichron is a Hong Kong-rooted fragrance brand publicly introduced as an extension of One Day, while operating as a separate platform with its own creative direction. Its approach centers on experimental perfumery, unconventional and abstract themes, and collaboration with multiple perfumers. The brand frames “25:01” as a space beyond ordinary day-and-night time, using fragrance to explore memory, imagination, and an outer dimension. A notable documented work is Twin Peaks, which was selected as a finalist in the 2025 Art and Olfaction Awards. The fragrance reflects Epichron’s concept-led storytelling through the parallel fate of two teas that share botanical roots but receive different names on two mountain peaks. Michael Wong is documented as Twin Peaks’ perfumer and, with Jerry Luk, its creative director.