Fragrance house

EPL

EPL is a line of officially licensed Premier League men’s fragrances created around individual football clubs, with each edition intended to express a club’s identity through scent. Its publicly documented range includes fragrances associated with Arsenal, Chelsea, Liverpool, and Manchester City. An Arsenal eau de toilette is classified as aromatic-woody, combining citrus and aromatic facets with woody, ambery, and musky facets. On 26 October 2023, Game On Group was identified as working with Liverpool, Chelsea, Arsenal, and Tottenham on licensed fragrance-related products. EPL’s documented identity is defined by its club-specific licensing model and football associations, rather than by a traditional founder-led perfume-house tradition.