Fragrance house

Erbario Toscano

Erbario Toscano traces its beginnings to 1982, when Guido Bertozzi created pot-pourri inspired by Renaissance Florentine traditions. The Tuscan brand expanded into dried-flower compositions in 1985, handmade solid soaps and its first fragrances in 1992, and home fragrance in 2010. Its identity brings together Tuscany’s humanistic and Renaissance values with craftsmanship, fine materials, and olfactory creativity. In 2001, Guido’s son Egisto took over and redefined the brand’s codes while combining its family roots with innovation; as Artistic Director, he conceives the materials, shapes, and colours used in its products and boutiques. Erbario Toscano introduced Cuore di Pepe Nero in 2006, a fragrance its official history identifies as its emblematic signature. In 2015, it launched La Via del Profumo, a collection of twelve artistic eau de parfums inspired by Tuscan landscapes and scenes. The ERBARIO TOSCANO mark is registered to MORINA S.R.L. in Viareggio, Italy, for goods including perfumery and cosmetics.