Fragrance house

Ermanno Scervino

Founded in Florence in 2000 through the collaboration of designer Ermanno Scervino and entrepreneur Toni Scervino, Ermanno Scervino is a fashion house combining Florentine and Italian craftsmanship and tailoring with experimentation, innovative materials, and contemporary style. Its creative language brings together femininity, glamour, sensuality, and contrasts between tradition and modernity, while Ermanno Scervino’s work draws substantially on cinema and the visual codes of Italian and Hollywood actresses. In 2024, entrepreneur Toni Scervino was identified as the brand’s owner and continued to lead its business. The maison entered perfumery in 2019 with its first Eau de Parfum, developed in collaboration with Mavive. The fragrance serves as an olfactory signature linked to the brand’s couture identity, followed in 2020 by Tuscan Emotion, a fragrance extension connected to its Florentine and Tuscan identity.