Fragrance house

Esme Rene

Esme Rene is a fragrance division of Fortune Hills International, Inc., launched in Diamond Bar, California, in 2008. The name Esme Rene does not designate a specific individual. In 2010, the brand launched Midnight Wishes and Beautiful U as fragrances aimed at a younger audience, while also announcing Perfetto, a fragrance made for California Hispanic hairstylist Rene Munoz. Beautiful U was a floral-fruity gourmand, with its perfumery attributed to Drom; production was later apparently discontinued.