Fragrance house

Essenciart

Essenciart is a proprietary brand of Brazilian beauty importer and distributor BR Brand, created in 2020 as a 30 ml perfume line. Its initial identity centered on pocket-sized fragrances designed for portability, variety, experimentation, and contemporary olfactory trends. In 2024, BR Brand reformulated and relaunched the line, moving production from the United Arab Emirates to Brazil, redesigning its packaging, and expanding the range from 20 to 24 fragrances; the selections were curated by perfume specialist Renata Ashcar. The brand later extended into home fragrance through Essenciart Home, a BR Brand line developed for domestic environments. Ashcar also provided its olfactory direction, with the range comprising six fragrances for different environments and occasions.