Fragrance house

ESSNCE

ESSNCE is a Swedish, woman-owned perfume company founded by Jonna Gustafsson. Its beginnings are traced to a small basement, with TikTok and its community helping launch the journey. The brand offers high-quality fragrances while removing costs it considers unnecessary, including elaborate packaging, intermediaries, and costly marketing campaigns. In May 2024, ESSNCE introduced ESSNCE Originals, a collection created internally from the first idea through the finished perfume. Customer requests and community feedback substantially influenced which Originals were developed, with Milky Flower, Keep it Fruity, and I Am Vanilla forming the inaugural set. Several Originals became bestsellers from their first day of sale. In 2024, ESSNCE received Sweden’s Årets Unga Företagare award, marking a significant public milestone for the young company.