Fragrance house

Etna

Etna, represented here by Etna Wellness, is a Sicilian wellness e-commerce platform founded by Emilio Giovinazzo, Salvatore Bianca, and Guido Battistelli. The project was constituted in November 2022 after Battistelli joined Giovinazzo and Bianca. Its identity is rooted in Sicily’s cultivation of Etna prickly pear and in communicating the health-related uses of local natural ingredients. Etna Wellness operates as a broader wellness and body-care platform rather than a dedicated fragrance house.