Fragrance house

Être

Être is an Indonesian perfume brand founded by Lygia and Tiara. Its initial concept took shape in February and March 2021 around bringing scent into everyday life and drawing on Indonesian and French olfactive landscapes. Être registered its Indonesian company in June and July 2021 and worked with Alice Lavenat, a senior perfumer from Jean Niel, on its first fragrance concepts. The brand launched in Indonesia in April 2022 after fragrance testing, stability testing, and BPOM registration. Its creative identity treats scent as a medium for emotion, memory, individuality, and personal identity, with Lygia contributing perfumery training and fragrance creation and Tiara bringing fragrance retail, education, and digital communication expertise. Collection Classic was Être’s first fragrance line, framed around individuality and empowerment. In August 2023, Être introduced Deux, its second collection, with two Bali-inspired fragrances: A Place We Call Home, associated with Uluwatu, and For The Memories Of, associated with Ubud. Today, the brand is part of PT Harum Berkat Nusantara, a privately held company founded in 2024.