Fragrance house

Eudora

Eudora was created in February 2011 by Grupo Boticário as a new consumer brand. Designed from launch as a multichannel brand, it relied principally on direct selling alongside physical stores and e-commerce. Its launch portfolio was organized around four sub-brands—Aflorá, Soul, Eudora, and S—for different situations in women’s lives, with Eudora presented as the more sophisticated line and S covering erotic and couples’ products. After its initial sensual positioning proved difficult, the brand tested new identities and shifted its target toward women who work and undertake entrepreneurial activity. By 2019, Eudora had softened its image and placed greater emphasis on direct sales. It is currently a brand of Grupo Boticário. Eudora Eau de Parfum, also called Eudora Roxo or Eudora Roxinho, is the brand’s best-selling feminine fragrance and a signature scent in the chypre-floral family.