Fragrance house

Eva Longoria

Eva Longoria is a fragrance line that began in April 2010 with Eva by Eva Longoria, developed in cooperation with Falic Fashion Group and Takasago. In 2011, Falic Fashion Group previewed EVAmour as a new scent, and on March 29, 2012, it launched as Eva Longoria’s second fragrance through an exclusive HSN debut, with Longoria and Falic Fashion Group as partners. The line’s fragrance evolution moved from Eva’s lighter, simpler concept to EVAmour’s more layered and complex floral style. Eva by Eva Longoria was described as having performed well, with EVAmour positioned as following that success.