Fragrance house

Éveilleur

Éveilleur is a Croatian fragrance brand based in Dalmatia and inspired by the Croatian coast. Founded in 2022 by Dajana Jukić, it develops a creative language around awakening the senses, exploring new scent worlds, and pursuing unconventional paths. Its dragonfly motif represents courage, endurance, and wisdom, while Jukić’s concept translates the Adriatic and Dalmatian landscape, including the sea and aromatic herbs, into fragrance. The brand’s first collection, Celestial Rhapsody, appeared in 2024 after a soft launch in Paris in July and an official website release in October. The three-part triptych comprises DSCVR ME!, I AM, and NOT INNOCENT, whose names form the phrase “Discover me, I am not innocent.” Olivier Cresp created DSCVR ME! and NOT INNOCENT, while Nathalie Lorson created I AM. NOT INNOCENT is tied to rozata, a Croatian dessert, reflecting the collection’s use of local cultural reference. Éveilleur’s web shop is operated by La Libellule d.o.o., which is also recorded as the holder of an Éveilleur trademark application filed in March 2023.