Fragrance house

Evoke

Evoke Parfum is a female-founded fragrance brand founded by Ellie Nichols. It is a partnership between Mexico City and the US West, with a creative identity centered on perfumes intended to interact with an individual’s natural skin aromas rather than mask them. Nichols brings an art-and-commerce background and training as an intimacy coordinator to her perfume practice. The brand’s collaborator Izaskun studied biochemistry, worked on perfume development for major perfume houses in Grasse, and later started a studio in Mexico City. Evoke’s perfumes are hand-bottled in the West, using an approach that combines natural aromas with bio-identical synthetics when needed.