Fragrance house

Express

Express opened its first store in Chicago in 1980 as a division of Limited Brands. It added men’s apparel in 1987, rebranded that line as Structure in 1989, and began bringing its women’s and men’s stores together under the Express name in 2001, with the conversion largely complete by 2010. In 2011, Express was a specialty apparel and accessory retailer serving women and men across workwear, casual clothing, jeanswear, and going-out styles. Limited Brands sold its remaining Express ownership in 2011, followed by Golden Gate’s remaining ownership in 2012. On December 8, 2022, Express and WHP Global announced a strategic partnership. After Express and certain subsidiaries filed for Chapter 11 in April 2024, a court-approved sale of substantial operating assets to Phoenix, a platform led by WHP Global with Simon Property Group, Brookfield Properties, and Centennial Real Estate, closed on June 21, 2024. The brand’s stated purpose is to create confidence and inspire self-expression.

Brand ratings

Scent8.1 / 10
Longevity6 / 10
Projection5.2 / 10
Atomizer— / 10

Leading notes

date fruit (2)musk (2)bamboo (1)blackberry (1)calone (1)champagne (1)cranberry (1)cream (1)

Leading accords

melon (2)aquatic (1)berries (1)citrus (1)clean (1)herbal (1)marine (1)musk (1)

Explore Express

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