Fragrance house

Extrait Ordinario

Extrait Ordinario is an Italian fragrance brand whose earliest recorded editions date to 2024. It was publicly presented at ESXENCE 2024 in Milan with an initial group of four fragrances, including Eat My Cherry and Sex On The Beach. The brand frames its work as a collection of high-concentration perfume extracts exploring dreamlike, rarefied, and unreal experiences, with the Family Collection described as the opening phase of the project. Its stated olfactory approach reinterprets major fragrance families through research in pursuit of an artistic perfumery. The brand’s public identity centers on memories, emotions, and sensory narratives, while its official website identifies it as a commercial product of Maison Trading S.r.l., an Italian single-shareholder company based in Sona, Verona. Maison Group also lists Extrait Ordinario among its owned brands as a high-concentration fragrance line.