Fragrance house

F1 Parfums

F1 Parfums originated as a collaboration between Formula 1 and Designer Parfums announced on 29 November 2019, with its first public presentation at that year’s Formula 1 Abu Dhabi Grand Prix. The debut F1 Collector’s Edition comprised five fragrances in designs by Ross Lovegrove, and the F1 Fragrances Engineered Collection followed on 9 November 2020 as the collaboration’s second stage. Its creative language translates racing performance, engineering, technology, courage, determination and victory into fragrance concepts and aerodynamic packaging. Lovegrove’s exoskeleton packaging used digital light synthesis 3D-printing technology and drew on Formula 1 car chassis and driver-safety structures. The five unisex Engineered Collection fragrances—Precious Mettle, Turn 1, Overtake 320, Neeeum White and Carbon Reign—were also issued as Eau de Toilette in the 2021 Race Collection. F1 Parfums was developed and launched with Designer Parfums, a family-owned fragrance company.