Fragrance house

FA Paris

FA Paris is a fragrance brand of Fragrance World Trading LLC, the company behind the label. Its associated business traces commercial origins to Poland Moosa Haji’s Al Ghuroob trading company, started in 1988, and says it formed Fragrance World Trading in 2003 as a perfume-focused business. The brand is also presented as French Avenue in some markets, with both names referring to the same bottles. Developed within Fragrance World, it draws on Parisian and French-perfumery inspiration while pursuing niche-style fragrance positioning. Fragrance World records French Avenue’s launch in 2012, while its dedicated brand page gives 2014 as the founding date. Liquid Brun is the clearest externally documented defining example: an editorial guide identifies it as the French Avenue/FA Paris fragrance that built the brand’s name with UK masculine buyers.