Fragrance house

FA'RA

FA'RA perfumes launched in 2017 under the Bays International umbrella. Bays International, formerly known as Mehran Enterprises, was founded in 1989 and includes FA'RA in its fragrance portfolio. FA'RA London is based in Oxford, United Kingdom, and is owned by BINAKIF. The house is associated with fragrances curated in Italy, while its scents draw inspiration from early-1900s Italy. Reference fragrance databases list seven FA'RA perfumes: Affection, Black, Legend, Red Berries, Scandal, Star Walker, and True Love.