Fragrance house

Fable & Mane

Fable & Mane was founded in 2016 by siblings Nikita Mehta and Akash Dilesh Mehta, and launched in early 2020 as an Ayurvedic-inspired hair-care brand through the SOS Beauty incubator. Its story grew from childhood memories of their grandmother oiling their hair while telling stories, inspiring an adaptation of Indian hair-oiling traditions and Ayurvedic practices for contemporary haircare. The brand’s identity brings together Indian heritage, Ayurveda, hair rituals, storytelling, and a connection between haircare and wildlife conservation. Its initial HoliRoots line was developed over several years, with a master French perfumer creating its sensory experience and jasmine sambac sourced from South India. In January 2026, Fable & Mane announced a global campaign with actress and activist Maitreyi Ramakrishnan, centered on Ayurvedic tradition, inherited hair rituals, and the HoliRoots origin story.