Fragrance house

Faizal Privée

Faizal Privée is a fragrance house founded by Faizal, who serves as its master perfumer. Its creative identity centers on oud, provenance, memory, and rare natural materials, with the brand describing direct work with source regions, master distillers, and artisans. Faizal’s earlier work included founding Imperial Oud in 2013; that venture ended in 2021, before he founded Sulaym, a charity organisation and high-end oud house. The brand’s recorded sourcing and distillation activity spans Malaysia and Java in 2015, Borneo in 2016, Sri Lanka in 2017, and Assam in 2018. Faizal Privée began through a private group in 2024 and launched officially in January 2025. Its perfume offering includes a Signature Line of six compositions, presented as expressions of place, memory, and craft.