Fragrance house

Fan di Fendi

Fan di Fendi is a fragrance line of the Rome-based Fendi fashion house, founded by Adele and Edoardo Fendi in 1925. Fendi grew from Roman fur and leather goods into a broader fashion house associated with Roman craftsmanship and innovation. Karl Lagerfeld joined in 1965, beginning a 54-year creative collaboration that strongly shaped the house’s public identity, while Silvia Venturini Fendi later carried the family’s creative role into accessories and menswear. Fendi’s international profile reached a notable milestone in 2007, when it presented its first fashion show on the Great Wall of China. The house resumed its fragrance business in the second half of 2010 with Fan di Fendi, presented as a signature scent whose bottle referenced the Baguette’s Forever buckle and the Peekaboo’s black cap. Its concept connected being a fan of Fendi with the house’s support for artists and used Fendi’s black, white, and gold visual codes. In 2024, Fendi returned to perfume with a seven-fragrance collection inspired by family memories and personalities, including Casa Grande, tied to founder Adele Casagrande Fendi, and Perché No, tied to Silvia Venturini Fendi’s Roman-country memory of the family estate.