Fragrance house

Fantastic summer

Fantastic Summer appears in the HyBrid & Company shop as a variant of a Bella Pour Femme fragrance gift set, rather than as a standalone fragrance house. HyBrid & Company describes its business as a wholesaler operating since 1998. The HYBRID and HYBRID & COMPANY marks have an earlier apparel history: Saadia-family companies sold apparel under them as early as 1996, while The Fashion Exchange was founded in 2006. By 2008, The Fashion Exchange had licensed Fame Fashion House to manufacture, market, and sell apparel under the marks and then ceased selling apparel itself. In 2023, a court found that competing HYBRID-related marks were not likely to cause confusion with The Fashion Exchange’s marks.