Fragrance house

Farah

Founded in El Paso, Texas, in 1920 by Lebanese immigrants Mansour and Hana Farah, Farah began by making blue chambray work shirts. During World War II, it shifted production to army garments and received the Army-Navy “E” flag in 1944 after completing 359,000 consecutive pairs of pants without rejection. By 1960, its production was marketed under its own label, and in 1967 the family business became a publicly listed corporation. A labor strike that began in 1974 involved 3,000 workers and prompted a sixty-city boycott before being settled in 1977. During the 1970s, Farah was re-established in the UK, where it became associated with Mods, Rude Boys, Casuals, and the 1990s indie music scene; the Farah F Tab became a recurring visual signifier of that identity. The brand added women’s wear in the early 1980s and acquired Generra Sportswear in 1984. Perry Ellis International added Farah to its portfolio in 2006, and its corporate group became private in 2019. Farah marked its centenary in 2020 with an archive collection spanning 1920 to 2020.