Fragrance house

FARiiS

FARiiS was introduced in 2023 by the Attarwala Group of Companies, its name referring to the family’s fourth generation. The brand sits within a fragrance lineage that reaches back to 1925, when the family’s great-grandfather arrived in Mumbai and sold attars and perfumes. After expanding its fragrance activities in India, the group established Freedom Fragrances in 2008, then launched RiiFFS and Nusuk from Dubai in 2018. FARiiS has a Dubai-facing public identity, while its legal origin and proprietor are recorded in India. Its fragrance offering is represented by the Riwayah collection, presented as a six-part expression of a modern Gulf-oriented identity.