Fragrance house

Fastrack

Launched in 1998, Fastrack was relaunched in 2002 as a youth brand focused on trendy, fashionable watches. In 2005, Titan made it a separate business unit and Fastrack became an independent urban youth brand, bringing its watch, eyewear and accessory activities under one umbrella. The brand expanded beyond watches and sunglasses into bags, belts and wallets in 2009. Fastrack is a Titan Company brand whose identity emphasizes self-expression, irreverence, anti-authoritarian humor, provocative advertising, continual reinvention and an eternally youthful outlook. In October 2021, it introduced the “You Do You” positioning, framing its youth communication around fearless self-expression, fluid identity, body positivity and resistance to labels.