Fragrance house

Faviol Seferi

Faviol Seferi is a Bulgarian fragrance house that grew from House of Insomnia, founded in 2016 by Faviol Seferi. He established the perfume business with Sezer Sabah and Svetoslav Rusev, who also collaborated on its first scent. In 2017, the house launched Insomnia as its debut fragrance. Its creative identity treats fragrance as a psychological and communicative medium rather than merely a conventional scent composition. Insomnia is the house’s signature fragrance, and the concept was later extended with Insomnia Ritual, presented as a separate fragrance in the same line.