Fragrance house

Feel Oud

Feel Oud is a Thailand-based fragrance and natural-perfumery brand co-founded in 2013 by the oud-oil distillers Russian Adam and Dmitry Bortnikoff. Its work centers on agarwood, or oud, and sandalwood oils, with an emphasis on explaining genuine oud oil and the care involved in agarwood-oil distillation. The brand’s offerings have focused primarily on artisanal oud oils, alongside sandalwood oils and products made by co-distilling natural materials. In 2023, Russian Adam and Dmitry Bortnikoff reunited to create Sunrise and Set, Oud Balsam, and Oud de Grand, which were launched at Beautyworld Middle East in Dubai. Oud de Grand presents Thai oud as its central material alongside jasmine, reflecting Feel Oud’s focus on oud-led fragrance composition.